Negotiation Skills Training Course

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Learn new techniques for measurably better negotiations on our course

Negotiation: the discussion between two or more parties aimed at reaching an agreement. Whilst the definition is simple enough, the actualities are often not.

Yet, this is a skill that we must use everyday of our lives, and not just in business either; negotiating is as important to closing that high-value business deal as it is to maintaining a healthy relationship with your partner, or getting the kids to help around the house.

Nonetheless, given how often we rely on our ability to negotiate, very few people master it as a skill. In business (and personal life, too), this can lead to deal-ending obstacles being left unresolved, such as conflicting interests or competing agendas, despite these being entirely fixable problems.

As such, we created this one-day training course in London to develop your ability to negotiate and find win-win business agreements.

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Training available in central London or on-site

Our public courses are delivered in central London, but we provide on-site training across the UK and rest of the world if required.

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Public courses starting from £350 per delegate

With discounts available for multiple delegates from the same company. The second delegate is half price – for further discounts please get in touch.

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Great news - this course is CPD accredited!

And, as a bonus, you’ll walk away with a training manual and a month’s free coaching following course completion.

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We provide an award-winning service

Powercall Training has been named a trusted partner in’s Customer Outreach Awards in 2019.

How can we help?

Using the knowledge and experience we have gained over 15 years of delivering negotiations skills training, we teach you and your team how to handle and manage any obstacles in the negotiation process. This leads to lasting behaviour changes resulting in better deals and higher margins.

The main objectives and learning outcomes at the end of our course are for each delegate to:

  • Understand the common misconceptions about negotiation
  • Understand the underlying phases in all negotiations
  • Gain the key skills to stay in control during each stage
  • Understand how to create opportunities for mutual gain
  • Learn how to stay on track when your counterparty is more powerful

This course is suitable for any person who finds that they are struggling to “win” or, at the very least, influence the outcome of negotiations. All job types, positions, sectors and skill levels are welcome – as we’ve already mentioned, negotiating is a key aspect of life, and we aim to significantly improve your ability to influence and control each stage of the process. This will not only benefit your career, but also your overall day-to-day confidence.

Course Agenda

Our negotiation courses are split into two sessions: morning and afternoon. The morning will focus on theory, whilst the afternoon will be a practical, engaging, hands-on experience where we put the theory into practice.

Morning Session

  • Introduction to negotiation skills
  • What is negotiation?
  • Characteristics of ultra-successful negotiators
  • Negotiation skills self-assessment:
    • (Short questionnaire to be completed)
  • Positional bargaining
    • Hard bargaining versus soft bargaining
    • The pros and cons of both approaches
  • Producing wise agreements:
    • Separating the people from the problem (how to deal with conflict, people issues and emotions.)
    • Focusing on interests not positions (how to lay the foundations for win-win agreements)
    • Inventing options for mutual gain (finding creative solutions to secure win-win deals)
    • Using objective criteria (how to unstick a negotiation)
  • What if they are more powerful?
    • How to protect your position and make the most of your assets
  • What if they won’t play?
    • Using negotiation jujitsu!
  • Open Discussion and Preparation for Negotiation Role Plays.

Afternoon Session

The afternoon session will involve the practical hands-on application of the theory presented in the morning session, involving role-plays based on typical real-life negotiation scenarios.

Frequently Asked Questions

Who is this course for?

This course is suitable for all those seeking to achieve exponentially more from their negotiation activities. It is ideal for those wishing to achieve higher margins, to avoid common negotiation pitfalls and misconceptions and to protect their interests in the face of more powerful counterparties.

How long does this course last for?

Public Course and On-Site Training: This is a one day course

How is the day structured?

Public Courses start at 9:30am and finish at 5pm.

In-House/On-Site Training: Timings depend on our clients’ preferences but courses usually start at 9 or 9:30am and finish at 5pm.

Can the contents of the course be fitted to my needs?

The content of all our courses, when being delivered on-site, can be tailored to our clients’ specific needs.

What is your cancellation policy?

In the unfortunate event that you can no longer attend a course, we will transfer your bookings and any payments to an agreed alternative date free of charge. If you would like to cancel entirely, a full refund will be provided if you let us know more than 7 days prior to the booked date.

How does payment work?

For both public and on-site courses payment is required prior to Workshop attendance. An invoice will be issued and payment can be made via electronic bank transfer or through PayPal. 

What is included in the price?

For public courses a training manual is provided. On completion of the course all attendees are eligible for the Coaching Hotline where attendees can contact their trainer via email, telephone or Skype should they have any further questions or should they require any further guidance.

For on-site courses the fee includes all tailoring of the training materials and content, and a training manual. On completion of the course all attendees are eligible for the Coaching Hotline where attendees can contact their trainer via email, telephone or Skype should they have any further questions or should they require any further guidance.

What discounts do you offer?

We offer discounts for multiple delegates from the same company at our public courses. When more than one delegate from the same company attends one of our public courses the second delegate is half price. For further discounts please get in touch.

Do you offer online training?

We currently offer virtual training delivered over Skype. It offers an affordable, convenient solution for those who due to logistical considerations are unable to attend our courses in person. It is highly interactive and offers a stimulating option.

In which countries do you offer online training?

We deliver our courses all over the world, hence the word “Global” in our name.

What is the style of training?

We adopt a highly interactive style – the best way for imparting learning points. Delegates often comment positively on the participatory style of learning. Role-plays, assessments, and exercises are commonly used to embed learning. Our highly experienced trainers will often share war stories to illustrate key points.

Why us?

Our negotiation training courses are purpose built for the exact needs of our attending delegates. We can deliver our training in a one day workshop in London, throughout the UK, or internationally too. We can also deliver this training as part of an ongoing coaching programme.

Furthermore, all of our courses are delivered by Head Coach, Anthony Maddalena. Anthony has over 20 years experience in coaching a full range of sales and leadership skills in individuals, teams, and groups of delegates – having worked with some of the largest companies in the world to SMEs, startups, and everything in between. If you wish, you can connect with Anthony via his LinkedIn profile.

We strongly believe that time and logistical pressures shouldn’t hold you or your team back from receiving our training. For this reason, we offer masterclass tutorials, one-to-one coaching, team refreshers, and mentoring over Skype; making our training completely flexible!

Finally, this negotiation skills course is accredited by the CPD (Continuing Professional Development) Standards Office, headquartered in the UK. This means that the learning value has been independently scrutinised to ensure quality and integrity, and that we are a CPD points provider. CPD accreditation is compatible with global CPD Standards.

Interested? Get in touch using our contact form today to discuss your requirements. In conjunction with our negotiation courses, we also offer courses in communication skills and cold calling skills. As a set of courses, these are perfect for improving the entire start-to-finish sales process for you or your team.

Open Courses

Would you like to obtain significantly more from your negotiation activities? This course will clear up any misconceptions about the negotiation process, and will address the key stages necessary to achieve win-win outcomes. It will impart a tried-and-tested process for creating options for mutual gain, as well as how to handle emotions, and what to do when your counterparty is significantly stronger!

All courses start at 9:30 am.

Fee: £350 plus VAT per attendee / Duration: One Day.

“The team said it was the best four hours they had spent in quite some time”

VP Sales and Marketing, SimCorp Ltd