Negotiation Skills Training Course

Learn new techniques for measurably better negotiations on our course

Negotiation: the discussion between two or more parties aimed at reaching an agreement. Whilst the definition is simple enough, the actualities are often not.

Yet, this is a skill that we must use everyday of our lives, and not just in business either; negotiating is as important to closing that high-value business deal as it is to maintaining a healthy relationship with your partner, or getting the kids to help around the house.

Nonetheless, given how often we rely on our ability to negotiate, very few people master it as a skill. In business (and personal life, too), this can lead to deal-ending obstacles being left unresolved, such as conflicting interests or competing agendas, despite these being entirely fixable problems.

As such, we created this one-day training course in London to develop your ability to negotiate and find win-win business agreements.

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Training available in central London or on-site

Our public courses are delivered in central London, but we provide on-site training across the UK and rest of the world if required.

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Public courses starting from £350 per delegate

With discounts available for multiple delegates from the same company. The second delegate is half price – for further discounts please get in touch.

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Great news - this course is CPD accredited!

And, as a bonus, you’ll walk away with a training manual and a month’s free coaching following course completion.

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We provide an award-winning service

Powercall Training has been named a trusted partner in’s Customer Outreach Awards in 2019.

How can we help?

Using the knowledge and experience we have gained over 15 years of delivering negotiations skills training, we teach you and your team how to handle and manage any obstacles in the negotiation process. This leads to lasting behaviour changes resulting in better deals and higher margins.

The main objectives and learning outcomes at the end of our course are for each delegate to:

  • Understand the common misconceptions about negotiation
  • Understand the underlying phases in all negotiations
  • Gain the key skills to stay in control during each stage
  • Understand how to create opportunities for mutual gain
  • Learn how to stay on track when your counterparty is more powerful

This course is suitable for any person who finds that they are struggling to “win” or, at the very least, influence the outcome of negotiations. All job types, positions, sectors and skill levels are welcome – as we’ve already mentioned, negotiating is a key aspect of life, and we aim to significantly improve your ability to influence and control each stage of the process. This will not only benefit your career, but also your overall day-to-day confidence.

Course Agenda

Our negotiation courses are split into two sessions: morning and afternoon. The morning will focus on theory, whilst the afternoon will be a practical, engaging, hands-on experience where we put the theory into practice.

Morning Session

  • Introduction to negotiation skills
  • What is negotiation?
  • Characteristics of ultra-successful negotiators
  • Negotiation skills self-assessment:
    • (Short questionnaire to be completed)
  • Positional bargaining
    • Hard bargaining versus soft bargaining
    • The pros and cons of both approaches
  • Producing wise agreements:
    • Separating the people from the problem (how to deal with conflict, people issues and emotions.)
    • Focusing on interests not positions (how to lay the foundations for win-win agreements)
    • Inventing options for mutual gain (finding creative solutions to secure win-win deals)
    • Using objective criteria (how to unstick a negotiation)
  • What if they are more powerful?
    • How to protect your position and make the most of your assets
  • What if they won’t play?
    • Using negotiation jujitsu!
  • Open Discussion and Preparation for Negotiation Role Plays.

Afternoon Session

The afternoon session will involve the practical hands-on application of the theory presented in the morning session, involving role-plays based on typical real-life negotiation scenarios.

Course Dates

We will be delivering our negotiation skills training as a one day public course on the upcoming dates:

  • Friday 13th September 2019
  • Thursday 10th October 2019
  • Tuesday 5th November 2019
  • Tuesday 10th December 2019

The course is priced at £350 plus VAT per delegate, although if two delegates from the same company wish to attend then the second person is half price. If you would like to book places for more than two delegates from the same company, then please speak to us as there may be further discounts available.

All public courses are held at our training centre in London, at the following address:

Rila House,
73 Newman Street,
W1T 3EJ,
United Kingdom

Alternatively, we offer on-site training for those looking for a private session. We can deliver training wherever your company is based, either in the UK or internationally.


“Good variety of things covered, good role plays”

Evolve Partners

Why us?

Our negotiation training courses are purpose built for the exact needs of our attending delegates. We can deliver our training in a one day workshop in London, throughout the UK, or internationally too. We can also deliver this training as part of an ongoing coaching programme.

Furthermore, all of our courses are delivered by Head Coach, Anthony Maddalena. Anthony has over 20 years experience in coaching a full range of sales and leadership skills in individuals, teams, and groups of delegates – having worked with some of the largest companies in the world to SMEs, startups, and everything in between. If you wish, you can connect with Anthony via his LinkedIn profile.

We strongly believe that time and logistical pressures shouldn’t hold you or your team back from receiving our training. For this reason, we offer masterclass tutorials, one-to-one coaching, team refreshers, and mentoring over Skype; making our training completely flexible!

Finally, this negotiation skills course is accredited by the CPD (Continuing Professional Development) Standards Office, headquartered in the UK. This means that the learning value has been independently scrutinised to ensure quality and integrity, and that we are a CPD points provider. CPD accreditation is compatible with global CPD Standards.

Interested? Get in touch using our contact form today to discuss your requirements. In conjunction with our negotiation courses, we also offer courses in communication skills and cold calling skills. As a set of courses, these are perfect for improving the entire start-to-finish sales process for you or your team.