Cold Calling Training

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Training venues in central London or on-site

Our public courses are delivered in central London, but we provide on-site training across the UK and rest of the world if required.

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Public courses from £199 per delegate

With discounts available for multiple delegates from the same company. The second delegate is half price – for further discounts please get in touch.

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Great news, this course is CPD accredited!

And, as a bonus, you’ll walk away with a training manual and a month’s free coaching following course completion.

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Delivering excellent customer service

We’ve been awarded a Customer Outreach Award by Find Courses for delivering a high-standard of customer service.

Course Objective

Our key objective is to ensure you leave our course a better-skilled, more confident telemarketer.


Course Agenda

Our cold calling courses have a structured agenda that is divided into three parts; before the call, during the call, and after the call. Nonetheless, it’s worth noting that all of our telemarketing courses can be tailored to suit the specific needs of our clients, so feel free to get in touch if you have any questions about the courses.

Before the call

The first part of our training will focus on the key steps of preparation before the call. The old saying ‘fail to prepare, prepare to fail’ is a valuable truth in this industry. As such, this section of the course involve:

  • Developing the right mental attitude: Learn how to cultivate a calm mind and foster a positive attitude towards cold-calling, along with overcoming any personal obstacles to success.
  • Script preparation: Learn what makes a truly powerful and compelling script, capable of clinching a decision-maker’s interest in the first 20 seconds. Then put that into practice by creating and rehearsing your own script. This section will include one-to-one coaching on script delivery where you will receive guidance on tone, pace, pitch and modulation.
  • Objection handling: With proper practice and planning common objections like “I have no budget” can be turned to the cold-caller’s advantage.

During the call

The second part of our training will take a look at all the aspects of the conducting the perfect sales call. This involves:

  • Getting past the gatekeeper: Useful guidance on how to get past secretaries using two contrasting approaches.
  • Handling prospects: Training on powerful questioning techniques, including welcoming questions from prospects and how to use them, tailoring answers to prospects, uncovering the “Pain”, the power of referrals and assumptive closing.

After the call

Sometimes a rather neglected area by cold callers, this session will focus on how to make the most of a cold call after the receiver has been put down!

  • Following up: How to use compelling language to tailor a great follow up email.
  • Measuring and targeting: Guidance on personal targets versus official targets, plus monitoring /tracking of results.
  • Motivation skills: Eliminating down periods, with tips on keeping the momentum going and staying positive!
  • Measurable action points: These will form a blueprint of telemarketing best practice, and will be used by the client to track progress. These action points can be used straight away by our clients.

Course Dates

We will be delivering our cold calling skills training as public courses on the upcoming dates:

  • Friday 13th December 2019
  • Tuesday 7th January 2020

    Wednesday 5th February 2020


    Wednesday 11th March 2020

The course is priced at £199 plus VAT per delegate, although if two delegates from the same company wish to attend then the second person is half price. If you would like to book places for more than two delegates from the same company, then please speak to us as there may be further discounts available.

All public courses are held at our training centre in London, at the following address: Rila House, 73 Newman Street, London, W1T 3EJ, United Kingdom


Great delivery and knowledge from Anthony. I will recommend this course to my colleagues.

Hardip Notra, Business Development Manager (Small Business Team), Vodafone UK


Frequently Asked Questions

Who is this course for?

This course is suitable for all those engaged in selling activities over the telephone. It is ideal for those who are new to telephone selling and who are seeking to establish a blueprint for best practice, as well as for experienced sales professionals looking for a refresh.

How long does this course last?

Public Course: Half day

In-House-On-Site: One day – the additional afternoon component includes one-to-one coaching with attendees during live telephone calls, when tailored feedback will be given. Two day courses are also available. Please contact us for more details.

How is the day structured?

Public Course: 9:30am – 1pm

On-Site: Timings depend on our clients’ preferences but courses usually start at 9 or 9:30am and finish at 5pm.

Can the content of the course be fitted to my needs?

The content of all our courses, when being delivered on-site, can be tailored to our clients’ specific needs.

What if I can't make the course? What is your cancellation policy?

In the unfortunate event that you can no longer attend, we will transfer your bookings and any payments to an agreed alternative date free of charge. If you would like to cancel entirely, a full refund will be provided if you let us know more than 7 days prior to the booked date.

How does payment work?

For both public and on-site courses payment is required prior to workshop attendance. An invoice will be issued and payment can be made via electronic bank transfer or through PayPal.

Why us?

We deliver our courses to suit your needs. We have the course described above, or alternatively we have a hands-on half-day workshop for groups of up to 15 people. These lively and engaging courses are a great way of energising and focusing cold callers. Workshops include one to one coaching with attendees where scripts, objection handling and assumptive closing will be put into practice with fresh, real-life cold calls.

Alternatively, if time constraints and logistical reasons prevent you and your team from joining one of our courses or workshops we have a couple of solutions.

  1. In house training: We will come to your office to provide bespoke in-house coaching and mentoring to improve the productivity and effectiveness of your telemarketing teams.
  2. Skype Masterclass: Ideal for team refreshers or one-to-one coaching, we also provide cold call sales training via Skype.

To speak to our team about delivering a course, workshop or in-house training for your business, get in contact by completing a form. For more information about the course, please see our training brochure.

Furthermore, this course is accredited by the CPD (Continuing Professional Development) Standards Office headquartered in the UK. This means that the learning value has been independently scrutinised to ensure quality and integrity, and that we are a CPD points provider. CPD accreditation is compatible with global CPD Standards.